Industry
Industrial design with character, drawn from an artistic process. From a single product to a full design language a brand can own: an expressive identity that opens up a market space. Consumer goods, electronics, furniture and lifestyle, from concept to DFM with supplier ready files, as a sprint or an embedded lead.
Nimbi Body Sculpt
A sensual object that happens to shave.
The brief
Nimbi approached me to define something I’m specialising with: a design language. The women's shaving category is crowded with complex geometries, overmoulded grips and glued assemblies that become products unrecyclable by construction. The founders, whose sharp aesthetic instincts shaped this collaboration throughout, wanted the opposite: something clean, elegant and distinctly feminine in a space that mistakes complexity for value. Sustainability was not a feature request but a founding condition, which led to two commitments that structure everything: a mono-material philosophy, and a product built to last in a category built to be thrown away.
The form
The handle's character comes from the same place the product lives: the body. Its sensual curves sit in deliberate balance between organic volume and defined character, with edges that double as finger stoppers, positioning the hand correctly without instruction. It had to feel soft, solid and unmistakably quality from the first lift. Die-cast aluminium, anodised and painted, gives it that reassuring mass, while the tapered geometry distributes weight evenly between cartridge and handle base so the razor balances rather than tips. The result is a reproducible character, a formal vocabulary Nimbi we are working to extend across its future range.
Sustainability as construction, not claim
Most razors have materials chemically bonded to plastic bodies that can never be separated, guaranteeing landfill at end of life while degrading, discolouring and peeling long before it.
Nimbi takes the opposite route. Softness comes from geometry and mass rather than added materials, in a mono-material aluminium handle built to last decades. The same discipline removed the industry-standard soap strip: prone to irritating sensitive skin, the first component to wear out, and a contaminant to the cartridge's biomaterial. With a simple layer of oil or soap, shave quality stays constant for the cartridge's whole life. And the cartridge itself resolves the category's central contradiction: five blades housed in a compostable biocomposite two years in development, so the disposable component mostly disappears while the handle never needs to.
Client: NIMBI · Creative direction, industrial design and photography · Concept to market · Launched 2026
Fort + Biel Salt and Pepper
Playful table pieces where the peck becomes a pour.
A pair of salt and pepper shakers that nod to chickens with a gentle inversion. Instead of pecking to take in grain, these forms release it. The result is a small moment of delight each time you season. The bodies are smooth and organic so they read as tender characters rather than gadgets. One is mirror polished for a jewel like presence. The other is finely sandblasted for a soft satin feel. Black and white natural rubber caps distinguish salt from pepper at a glance.
Stainless steel gives the set a reassuring weight and long life. The rubber caps provide a simple, snug closure and a pleasing contrast to the metal. The pieces are designed as everyday companions that bring a smile to the table as well as clean, controlled seasoning. Launching soon with TwoGoodFellows.
Fort+Biel, studio venture · Creative direction and design · Concept to market · In manufacture, 2026
Arborythm
San Francisco heard as a calming chorus.
Designed and produced for Yuri Suzuki and installed at SFMOMA’s Art of Noise exhibition from 4 May to 18 August 2024. Arborythm merges sculpture and sound into a public place to rest and reset. Treelike forms in steel and aluminium carry horn shaped speakers. The colour palette nods to the Bay Area with International Orange as a highlight. The cluster works as both seating and gentle landmark. It invites people to pause before they enter the museum.
The sound is composed from more than a hundred field recordings captured across the city. Foghorns. ocean swell. cable cars. sea lions. street ambience. These layers are tuned and sequenced into an ambient wellness score that quietly fills the space. The piece connects visitors to the rhythms of San Francisco while softening the mental noise of the day. Materials and automotive finishes keep the work robust for public use. The intent is simple. replenish attention through a sensory experience that feels local. generous. and calm.
Client: Yuri Suzuki, for SFMOMA · Design, concept to manufacture · Launched at Art of Noise; now in SFMOMA permanent collection
Back Market Accessories
Making repair visible
Back Market commissioned this project as a brand positioning exercise, marking their first move from a purely digital presence into physical products. The brief was to design a family of five accessories for their most popular refurbished Apple devices, iPhone, iPad, MacBook, AirPods and Apple Watch. Not as merch, but as a coherent industrial design language that could scale across future products.
The core idea draws from kintsugi and, more broadly, wabi-sabi. The philosophy of restoring what is broken and revealing its history felt deeply aligned with Back Market’s mission to extend the life of technology. Instead of hiding damage, the design makes repair visible. A pattern of cracks run across each accessory with embedded logo in the lines, expressed as a three-dimensional surface detail. When the products are placed together, these cracks align, forming a continuous pattern across the range, like fragments of the same object.
The accessories were conceived as a family. Each piece is individual, yet clearly related. Colour and material choices reinforce this connection, using Back Market’s brand palette with restraint. Branding is subtle, allowing form, texture and colour to carry the identity rather than overt logos.
I led the project from early concept through prototyping and CMF, working closely with the client to refine the narrative and visual impact of the range. The result is a complete production-ready system designed to communicate Back Market’s values physically for the first time. The range was planned for a Christmas launch and received strong internal support, with a clear ambition to grow beyond the initial products.
Client: Back Market · Design, concept to manufacture · Launched 2025
KORG Cassette Effects Player
Tape, without the ritual
KORG wanted cassettes to feel relevant again with a clear purpose. I designed a portable machine that processes external audio and plays tapes so you get grain, compression and real tape delay without a complex setup. Multiple inputs and outputs take jack connections for quick routing in a home studio. It runs on battery or plugged in, which makes it just as happy on a desk as in a bag. The body is aluminium for durability, a premium feel and straightforward recycling at end of life.
The form language is sharper and more architectural. A three piece visual composition guides interaction within a single cohesive object, so transport, effects and monitoring read clearly at a glance. Controls are sized by importance for instinctive use. The result is a confident, intuitive tool that serves casual listening and creators who want tactile tape behaviour in modern workflows.
Client: Yuri Suzuki at Pentagram, for KORG · Concept design · 2024
Halo Beam Lamp
The spoon remembers the sun
Born from a brief to reimagine a beautiful ordinary object, I chose the spoon. Its pure circle and straight handle became the rule set. The lamp is built from two symmetrical components formed by metal stamping that hold a circular orange glass. Slim straight arms meet a perfect disc. The result is calm geometry with a clear hierarchy between soft curvature and line.
Function follows that logic. An upside down spotlight fires light through the coloured glass so the room reads a warm aura rather than a hard beam. Stamping keeps the build efficient and repeatable. The language stays very clean, letting proportion and the meeting of circle and line define the object.
Brief set by Marc Newson · Concept design · 2025
Brother-hood
Four characteristic speakers as siblings. One family. Four voices.
Brotherhood is a personal study in character and sound. Four speakers with a quietly futuristic presence that feel a little like robots. Each piece stands in for a sibling at a different stage of life. The eldest is grounded and self assured. The second is defined by pure geometry. The third carries the most style and attitude. The youngest is small and delightfully odd. Together they read as a family with shared DNA and distinct personalities.
The acoustics mirror the story. Each form carries a different driver set and band. Subwoofer in the eldest. Full range in the second. Mid woofers in the third. Tweeters in the youngest. The result is not classic hi fi, it is a more singular experience where four voices blend as a chorus in the room. All bodies are folded steel sheet. Chosen to avoid the soft damping of wood and deliver a sharper tone. Mass and geometry keep metallic resonance in check and give the collection its confident feel.
Self initiated study · Creative direction · 2024
Truetoform Modular Fans
A modular system that grows from table to tower.
I explored a range of directions for Truetoform. From brutalist forms with natural materials to a playful high tech read. The work converged on an architectural concept that feels calm in a room and clear in use. The idea is a platform rather than a single product. A shared head and base remain constant. The central body can be added in multiples to lift the head from table height to a full tower.
Controls are intuitive and always visible, placed to invite use without hunting. The build uses stamped and laser cut aluminium to keep tooling lean, increase durability and support straightforward recycling. The finish communicates quiet quality. The presence is tuned to sit confidently in a space without shouting. A balanced character that blends with interiors while still feeling considered and new.
Client: Truetoform · Concept design · 2025
Tone LAB
A card based synth that teaches by play.
In collaboration with Yuri Suzuki at Pentagram, I designed a child friendly synthesiser that makes the logic of synthesis feel immediate. Three layers of interaction gently guide use. At the base, a keyboard accepts multiple cards that swap sound sets and can carry learning prompts such as simple maths. Above, tactile controls shape tone and behaviour without demanding prior knowledge. The enclosure is vacuum formed with soft geometry and oversized interfaces so it looks welcoming and feels intuitive in small hands.
Under the playful skin sits a producer grade sound engine. That gives the instrument real sonic depth, so it spans classroom, living room and even the music studio. The result is a device that lowers the barrier to making sound while quietly teaching how synthesis works. Now launched as a commercial product with a major consumer electronics brand.
Client: Yuri Suzuki at Pentagram · Concept design · 2023 · Evolved into a launched commercial product
Logitech Redesign
Clean Curves and Sustainable Materials
This project involved redesigning the enclosure, buttons, and wheels for the Logitech MX Master mouse. The focus was on creating clean, soft curves to achieve a unibody appearance while using recycled plastics for potential recyclability, avoiding over-moulding used in the original design. The project balanced simple lines with the integration of existing technology, showcasing surface modelling and rendering skills. Starting with foam modelling and advancing to 3D printing, every silhouette was perfected through iterative design.
Self initiated study · Creative direction · 2023